It is not a black art, you need to be clear about it's purpose:Advertising is about getting a response, nothing more and nothing less.So when you think about advertising start in a way that does not cost any money, talk to people, work online in forums, this will help you to get your message right.... You will not be surprised to hear that I prefer the internet and it's many way of telling people about yourself and your small business: Your Website with a little search engine optimization.Start a blog, a great way to get people to hear about you.Use RSS feeds to distribute your news.Use online PR tools to tell more people about your business.Best of all, these tools are all free to use once you set them up, which should not cost you more then $20/10 a month maximum.
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[Source: THE SMALL BUSINESS BLOG]
