The reasons for this ore obvious, they already know your product or service and you do not need to sell your product to them anymore, lower marketing costs, less time spend on explaining the product or service.Don't misunderstand me here, your small business needs new customers all the time, but as mentioned it is far more costly to get them. If your business can't keep customers than that is a bad sign, and you need to investigate this ASAP.Turning new customers into loyal customers is the key objective in any business, small or large.
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[Source: THE SMALL BUSINESS BLOG]
