American Airlines is suing Google Inc. over the Internet companies sale of keywords ads for rivals triggered by its own trademarks. American filed a lawsuit Thursday in U.S. District Court in Fort Worth seeking unspecified damages.
A Google visitor who enters certain words or phrases that American trademarked for example, Aadvantage, the name of its frequent-flier program will get links to American's Web site but also its rivals under sponsored links targeted ads that appear alongside the regular search results.
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[Source: A Small Business Blog and Small Business Tips Related to Growing, Marketing and Managing a Small Business.]
