Tuesday, April 7, 2009

Marketing � Small Business Quote of the Day

A small business quote of the day keeps you thinking, inspired and entertained. 
�Not since John D. Rockefeller sent free kerosene lamps to China has the oil industry done anything really outstanding to create a demand for its product.�
Theodore Levitt (1925-2006) US management theorist, ‘Marketing Myopia’, Harvard Business Review (September � October 1975) 
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[Source: THE SMALL BUSINESS BLOG]