Tuesday, December 2, 2008

Cyber Monday Numbers

Nearly 84 percent of online retailers plan to have a Cyber Monday promotion, according to a survey by online shopping site Shopzilla for Shop.org, the Internet division of the National Retail Federation. That was well above the 72 percent who planned to promote Cyber Monday deals last year.



Nearly a quarter of retailers plan to offer free shipping on all purchases in what they hope will be a further incentive to buy.



The Monday following the three-day holiday weekend has been dubbed Cyber Monday because many consumers return to work and use their high-speed Internet connections to search out deals not found at brick-and-mortar retailers.



Last year, Internet research firm comScore Inc said U.S. buyers spent $733 million on Cyber Monday, up 21 percent from the prior year.

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[Source: A Small Business Blog and Small Business Tips Related to Growing, Marketing and Managing a Small Business.]