Picking up on a trend started by the travel industry, business-listing sites by Google, Yahoo, and others including Yelp and Citysearch let customers rave about their favorites, or complain about poor service. That helps consumers get real-life opinions about local businesses and services. For businesses attempting to reach consumers, the feedback spreads the word in a way ads can not. But perhaps more important, the reviews can dramatically raise a websites visibility in search engines.
Online Reviews
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[Source: A Small Business Blog and Small Business Tips Related to Growing, Marketing and Managing a Small Business.]
