Shareware Promotions has posted a very important and revealing post about Google and how they want to use Google Analytics data and Adwords! Anyone with half a brain should have seen this coming.
In fact I wrote a piece about this awhile back, here is an excerpt:
Google Analytics is free, no one can beat the price, but what is the real cost? The cost is your data. While not terribly important when analyzed alone, when aggregated with other information Google has access to, it could be damaging. Data mining has made the collection of data meaningful. It has become easier to find patterns and trends in large volumes of data.
While any of that information independent of other data, might be non-threatening or irrelevant to someone doing analysis, when combined with other data Google has access to, it can paint a very clear picture of how, not only individual companies are performing, but the aggregate data could possibly paint a picture of how entire business sectors or industries are performing.
If you are using Analytics consider yourself warned yet again!
Full Shareware Promotions Blog Post
Full Article Google As Big Brother
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[Source: A Small Business Blog and Small Business Tips Related to Growing, Marketing and Managing a Small Business.]
