Over the last few years the microISV industry has started seeing a new way to sell their software - deal of the day sites. These sites work basically the same: entice impulse shoppers with a hefty discount on one or two products a day.
But do these sites work? Are customers okay with one day sales? And should you as a microISV associate with a software discounter?
Judging by the first-hand reports posted by microISV founders at the Business of Software forum, the answers are yes, yes and yes!
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[Source: A Small Business Blog and Small Business Tips Related to Growing, Marketing and Managing a Small Business.]
