According to InfoWorld:
Google is developing an online publishing platform where people can write entries on subjects they know, an idea that's close to Wikipedia's user-contributed encyclopedia but with key differences.
The project, which is in an invitation-only beta stage, lets users create clean-looking Web pages with their photo and write entries on, for example, insomnia. Those entries are called knols for "unit of knowledge," Google said. Google wants the knols to develop into a deep repository of knowledge, covering topics such as geography, history, and entertainment.
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