1. Adding gradual content over time is best. One article per week is ideal.
2. Syndicate your content using the author resource box for links back.
3. Place your articles in an RSS feed on your site with a link back to the full article in the Description field. If someone syndicates the feed and doesn't automatically link back to the full content, the link is still included. Don't include the full article in the feed, just teaser copy.
4. Re-submit the feed to RSS/search engines and directories after you syndicate your article.
5. You can manually post articles to a handful of key sites that aren't automated. You can email out using GroupMail to the common article listservs. You can also submit your article to a group of ezine editors that write for your market. Do this once a week.
6. When an author reprints and lets me know, I visit the site to ensure that the links are live in the author resource box. I then email the author, thanking them and telling them about additional articles they might find interesting. Sharon uses a macro set up TypePilot for her responses.
7. Your best articles are timeless or explain how to do things. Controversial topics are hit or miss.
8. Titles are critical. You must use keywords and capture the attention of editors and publishers.
Ramping Up Content Overtime
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[Source: A Small Business Blog and Small Business Tips Related to Growing, Marketing and Managing a Small Business.]
