Tuesday, November 20, 2007

Identify your most valuable customers and dont make them scream.

I have mentioned the 80/20 rule before, it basically says that you will do about:80% of your business turnover with 20% of your customers.Everyone in your small business should know these 20% of your customers by name, so when they call you can give them the "special" treatment they deserve.... Make your business the business, where your customers don't have to scream, but just phone and feel treated special, because that is what they deserve.Your reward for this kind of service is a loyal customer and word of mouth marketing you could not pay for.

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[Source: THE SMALL BUSINESS BLOG]