Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services. When trying to establish a unique selling proposition, it is crucial to find ways to differentiate and distinguish your business from your competitors, place emphasis on the positive differences between others in the marketplace.
If you can not differentiate your company based on what you sell, try to capitalize on how you sell or support your products or services. A unique selling proposition defines why customers should buy from one business rather than a competitor.
Unique Selling Proposition
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[Source: A Small Business Blog and Small Business Tips Related to Growing, Marketing and Managing a Small Business.]
